Meet the Team

Helping You and Your Neighbors Hear Better in Sherman & Gainesville, TX

Our passion is helping smart people like you—people who are interested in staying connected and getting the most out of life—rediscover hearing. Our satisfaction comes from the joy our patients feel when they are hearing clearer, able to once again connect with friends, family, and the world around them.

We provide a full range of diagnostic and preventative hearing services, including hearing aid screening, evaluations, hearing aids, and rehabilitative and preventative counseling. You’ll be working with our highly trained staff to couple the latest in hearing aid technology with the best fit for your hearing needs.

HearCare, Inc. & Associates has helped thousands of people in the Sherman and Gainesville area improve their hearing. Chances are we’ve helped your friends and neighbors, and we’re sure that we can help you, too.


Talk to the Experts

Call us today to cut through the confusion about hearing loss and hearing aids.

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“”I wouldn’t send my friends to anyone else for hearing help!”

testimonialJ. Gill, patient

Kenneth M. Sheppard, Jr.

Kenneth M. Sheppard, Jr., Owner
Licensed Fitter and Dispenser of Hearing Instruments
Sherman Office

Kenneth Sheppard is Licensed to Fit and Dispense Hearing Instruments in the State of Texas by the State Committee of Examiners in the Fitting and Dispensing of Hearing Instruments. He has completed courses from the International Hearing Society for Hearing Instrument Science and Fitting Practices.

He takes great pleasure in assisting all of his patients in their quest for better hearing and has seen the difference hearing instruments can make in people’s lives.

Jill A. Sheppard

Jill A. Sheppard, Owner
B.S. SLP and Audiology, Licensed Fitter and Dispenser of Hearing Instruments
Sherman Office

Jill Sheppard has worked in the hearing healthcare industry for more than 18 years. She earned a Bachelor of Science in Speech Language Pathology and Audiology from the University of Texas at Dallas and is licensed by the State of Texas as a Fitter and Dispenser of Hearing Instruments.

She has enjoyed helping her patients improve their quality of life through better hearing. Jill and her husband have five children and they enjoy spending time together and watching the kids’ sporting events.

Dr. Cassidae King

Dr. Cassidae King, Specialist
Doctor of Audiology
Gainesville Office

Dr. King earned both her undergraduate degree in Communication Science and Disorders and her Doctorate of Audiology from Wichita State University in Kansas. She is Board Certified in Audiology and has dual licenses in Texas and Oklahoma. Dr. King is a member of the American Speech-Language Hearing Association (ASHA) as well as the American Academy of Audiology (AAA). Her professional interests include auditory diagnostics and hearing aid dispensing for adults and children.

In her free time, Dr. King loves spending time with her family, scrapbooking, shopping, and spending time outside. Dr. King her husband, Dennis, can be seen with their four children, Tawny, Zane, Sadae, and Jase, traveling, fishing, and spending time at their sporting events.


Find Out Which Hearing Aids Are Best for You.